Working as a creative professional can be tough.
You look for inspiration every time you open a software program and start with a blank canvas. Many of us feel that our best work is ahead of us and if this is true, here are some strategies for keeping that edge while creating work:
1. Partner with someone who can push your creativity
Creativity doesn’t happen alone, it happens when you happen to share an idea. For example, I was about to film Pastor Lola Moore and I needed inspiration so I called my friend Philip Small, a filmmaker in New York who gave me some great advice. If you try to do it alone, you will be stuck time and time again. The Bible calls this Iron sharpens Iron.
2. Keep creating
This is something I can’t stress enough to my students. Even in the video below by Ira Glass stresses the amount of time you need to put in to be good at something. Malcolm Gladwell also references it by calling it the 10,000 hour rule.
3. Be ready and open to criticism
The work that we do is public and you can’t be an artist, musician, editor, or painter without showing work. I view criticism like going to the supermarket, you leave some things on the shelf and you take some things with you to the cash register to check out. Don’t let it get you to high or too low, because it will come and it can hurt sometimes.
4. Look at other people’s work, but carve out your own niche
I am inspired by so many video professional’s work, but I wanted to have my own style and own niche. It doesn’t have to have a name like the Ken Burn’s Effect or Hitchcock zoom but own your work and make it uniquely yours.
5. Build a reputation for excellence
If timing is everything, reputation is the only thing. Some of my best work has come from things that have not been “paid” gigs, but things that I am creating for volunteer organizations. This also helps you build your portfolio of work and helps you get better at creating.
When your name is mentioned what comes to mind? Everyone wants to be associated with someone who does great work. It gets shared around the web and social media. What can you do today to stay sharp and continue to create great content? View the video below featuring Ira Glass. Also, read the book “The Accidental Creative: How to be Brilliant at a Moment’s Notice” (affiliate link)