Profit First by Mike Michalowicz

I was introduced to this book by my good friend Lamar Tyler at his Traffic Sales and Profit Conference where Mike spoke.  It is a radical system of allocating the profits first for your business and I know many entreprenuers can benefit from it.  

This talk was given at a local TEDx event, produced independently of the TED Conferences. Mike explains how he made over a million dollars and then lost it, from a form of bad thinking pervasive among small business owners. "Generally Accepted Accounting Principles", a.k.a. "GAAP", describe profit as 'what remains after expenses are subtracted from revenue'.
Revenue is vanity. Profit is sanity
— Mike Michalowicz
Profit First